With the declining dollar and less money being spent by sponsors on events, 4 ways to reduce event management costs will be advantageous for the bottom line.
About three years ago a head marketing person at a large Australian art gallery told me fundraising for events will be increasingly tighter as companies hold onto their cash in somewhat unsettled times.
Would you agree with her judgement? Has it been difficult separating companies from their advertising/sponsorship dollars?
It seems from my research that some companies have been looking within to save money and they are by incorporating sustainable practices, accelerating their corporate social responsibility and promoting to the world.
So saving money, becoming a more ethical company and gaining positive media coverage in trying times sounds like a winning situation. You don’t have to be at the big end of town to obtain this winning formula.
At the 5th Annual Responsible Business Awards in London next month there are companies on that list that just a few years ago wouldn’t have stood a chance. So to me it’s obvious, the right person has been employed and sustainable & ethical practices have been encouraged to uplift their corporate social responsibility which has helped the company’s economic standing.
As well as awards, ethical superannuation and investment have been “receiving excellent returns recorded in the 2012/13 financial year which momentum was maintained, with further strong performances achieved across most global indices over the past 12 months.” Mason Willoughby-Thomas, Portfolio Manager, Australian Ethical Investment Ltd
Savings and standards can be improved in any sized business and you don’t have to work harder just smarter.
When I’m asked by event organisers for which sustainable practices to include that will cut costs, Reducing Waste, Renewable Energy, Eco-Friendly Printing and Reducing Emissions would be at the top of the list.
Changing old ways and streamlining new systems can take some getting used to but when you’re saving resources and money isn’t it worth an extra effort.
When you look at the news do you think geez this world is going mad what’s going to be left for the kids? You might feel lost and insignificant but it’s at that moment you need to Carpe diem (cease the day) and take some responsibility for what’s going on, don’t be part of the problem, be part of the solution.
So next time you go to print that document, drive the car, buy products wrapped in plastic…Think, can I do better, yes my actions do make a difference and I want that change to be a positive one.
Check out Climate Wave’s Services page for other areas that can be tweaked for a sustainable outcome.
Cheers
Greg Howell
working with the planet
